At BUHV, we believe all businesses need a digital presence. Whether you are a local coffee shop, a regional financial institution, a franchise owner, or a national brand, a digital presence is crucial to your success.
A recent study showed that 36% of small businesses did not have a website in 2020*. Along with that, 1 in 5 businesses didn’t use digital marketing at all*. Here’s why it matters:
Marketing teams can sometimes feel stretched with time and/or capabilities. That’s where BUHV can help.
- Are you part of a smaller marketing team in need of help with your digital marketing strategies like SEO, SEM, and email marketing?
- Is your CEO shouting, “Content is King!” but you’re unsure how to develop and execute a content strategy?
- Is your team, or cross-channel teams, overcomplicating things getting in the way of planning and executing?
Are you part of a smaller marketing team in need of help with your digital marketing strategies?
If you’ve ever worked in marketing, you’ve at some point likely worked on a small marketing team. You know what it can look like. Design requests. Email campaigns. Social media posts. Content strategies. Google ads. Display ad creation. Affiliate marketing management. Website updates. Not to mention weekly, monthly, quarterly and yearly planning. The list goes on and on.
Every year companies focus more and more on digital marketing. A recent study shows that companies increased their digital marketing budgets 13% from 2019 to 2020*. Projections show that companies will continue to increase their digital marketing spends 16% year-over-year from 2021 to 2024**. This is hockey stick growth.
Pair the growth in digital marketing spends with increased complexities within platforms and strategies, marketing teams are continually being stretched to the max. If this sounds like you, BUHV can help!
As stated before, BUHV works as an extension of your marketing to fill in the gaps wherever they may be. If you struggle with SEO, Paid Search, Email Marketing, Web Design and Development, Content, we can tackle these with. Overall strategy? Implementation? Reporting? We can tackle these too.
Is your CEO shouting, “Content is King!” but you’re unsure how to develop and execute a content strategy?
This happens often. Someone in the office watched a YouTube video, podcast, or a recording from a recent conference over the weekend. They are marching through the office straight to the marketing department asking:
“Where is our blog?”
“Why are we not writing more about our products?”
“So-and-so said this is VERY important!”
Truth is… so-and-so is right. Content marketing isn’t new. It’s like email. It’s been around the block and it’s not going anywhere. The internet continues to grow with quality content and consumers are soaking it up. 81% of internet users agree that blog posts are trusted sources for information or advice*.
Your marketing team should be producing high quality content that answers consumers questions about your brand, products, and services. Better content can drive traffic to a blog by up to 2,000%*.
- Are you struggling to find a starting point for your content strategy?
- Do you have a blog but it doesn’t seem to be driving any traffic?
- Are you stumped finding topics to write about that are relevant?
- Are you lacking a skilled copywriter on your team?
Truth is… so-and-so is right. Content marketing isn’t new. It’s like email. It’s been around the block and it’s not going anywhere. The internet continues to grow with quality content and consumers are soaking it up. 81% of internet users agree that blog posts are trusted sources for information or advice*.
Your marketing team should be producing high quality content that answers consumers questions about your brand, products, and services. Better content can drive traffic to a blog by up to 2,000%*.
- Are you struggling to find a starting point for your content strategy?
- Do you have a blog but it doesn’t seem to be driving any traffic?
- Are you stumped finding topics to write about that are relevant?
- Are you lacking a skilled copywriter on your team?
BUHV can iron all of this out for you. We can build your content strategy from scratch, optimize one you’ve already got, or integrate with one you’re currently running with. We also have a very talented slew of content writers to make sure your content is valuable. Let’s make your CEO and so-and-so happy.
Is your team, or cross-channel teams, overcomplicating things getting in the way of planning and executing?
Creativity blesses a great marketing department. Creativity also plagues a great marketing department. Working across departments to generate ideas and develop strategies can be an incredible way to collaborate across the company, but it can also throw wrenches into processes in motion.
Great ideas come from everywhere. Finance. HR. Operations. Eddie the guy you sometimes see in the parking lot washing cars with his mobile wash unit. All the ideas are great, but how do we organize, strategize, and implement them to make them successful? How do we take feedback and use it productively?
Marketing teams need plans to execute on and it can be a struggle taking everyones GREAT ideas and using them in a cohesive approach. Nobody wants to disappoint Eddie and not use his great idea, but sometimes we have to make choices as to what makes sense for the business. It’s important to take in all ideas, but also make colleagues aware that these ideas need to be thought through and organized. Not all ideas will get used. This is where it can get tough:
- Which ideas are the best?
- Which ideas work best together?
- Who will execute and how will we execute?
- THE BIG ONE: Which one brings us the most ROI?
Are you struggling with cross-channel teams getting in the way? Too many ideas to sort through? Too much input but lacking direction? BUHV can help. We can create a cohesive digital marketing strategy that works for you while taking your cross-departmental challenges into consideration.
Wrapping Up
These are just a few issues that marketing teams face on the regular. We know there are many many more, but we’re avoiding writing an entire novel here. If your marketing team is in need of help with any of the following digital marketing tactics, get in touch with us so we can help.
- Website Design – Branding, Logo Design, Wireframes, Site Structure, Content Development
- Website Development – Functionality Enhancements, Hosting. Site Speed Optimizations and Maintenance
- Search Engine Management – Generate traffic quickly through paid advertising
- Search Engine Optimization – Increase your business’s online visibility
- Social Media Strategy – Engage prospects, customers and build a community of brand advocates
- Email Marketing – Take advantage of your existing database with enticing messaging… or build a database from scratch.
- Marketing Automation – Let the robots do the work. Develop drip campaigns designed to convert.