What Is It?
What Is It?
As an extension to excellent branding, your website is the face of your business and should leave a lasting impression. It should deliver a delightful user experience that ultimately increases revenue for your business. Effective websites should combine user-centered design with compelling storytelling, all while focusing on your business goals and guiding visitors to take the next step in engaging with your business–be it purchasing a product, filling out a contact form, or booking services.
Why is it important?
At Buhv Designs, we take a strategic approach to web design, that not only looks amazing, but ensures that your business goals are met by generating leads and producing measurable results. Your website should aesthetically stand the test of time by continuing to evolve based on user-centric metric tracking and iterative design and development tweaks.
By building a solid foundation based off of design and development best practices, the Buhv creative team will give you the launch pad for building your presence online. Beyond the launch, we will actively monitor conversions, establish performance benchmarks, and make design and functionality recommendations to improve metrics on a regular basis. Our focus is on making data-driven and user-centric decisions that effectively reduce friction along the path to conversion for your visitors, while also building a product that organically drives new customers or clients to your site.
How does it work?
Whether you’re coming to us with an outdated website or starting completely from scratch, our team will dive into a research process that includes conversations about your business goals, buyer personas, and essential competitive analysis. For pre-existing websites, we’ll conduct thorough usability testing and data analysis to see what is currently working for you and determine where your site is falling short. Armed with these essential insights we’ll develop a strategic plan of action for your site design ranging from a full redesign and rebuild to making messaging, design, and development optimizations to ensure your most vital online engagement tool is contributing to your bottom line at the highest level.
At Buhv we approach website design with a content-first strategy. It’s hard not to in the days of Google searches being the most significant methods of your target audience finding you. With this in mind, our digital marketing specialists and creative strategists come together to find the right mix of usability and information architecture that presents your visitors with the right kind of content at the right time along their path. We’ll build a site structure that balances optimization for organic search and user flow. With this in hand, our content team will build out page content recommendations that keep your customers moving fluidly through your onsite sales funnel from awareness to conversion. The overall result of web and UI design a site that is intuitive, accessible, and easy-to-navigate. This ensures visitors are able to access important information easily.
This is where it gets fun! Once we have a full understanding of what you’re trying to accomplish, what your target audience needs and wants, and how we’re going to achieve those things, we are ready to take your brand to the next level. We’ll begin our design phase with a digital style guide that outlines how the website will incorporate into your current branding and how it will extend beyond a logo into the world of the web. This will include:
Boom! Now you’ll have a design foundation that can be applied across web channels and set the tone for your site design. The next phase of our process will be to present wireframes and then static homepage and interior page mockups so that you can see everything come together. At Buhv we’ve adopted a modular-design strategy that allows your site to evolve and scale when you’re ready to do so. While we don’t usually design a mockup for every page that your site will include, we’ll be sure to include the most vital pieces of functionality with examples of how we see these features coming to life, including form designs to map styling and video headers to custom animations.