What Is It?
Many Agencies focus on executing the “always-on” aspects of digital marketing. While these are influential to the success of long term strategies, focusing on them alone can get you caught up in day-to-day or week-to-week activities that leave your marketing team constantly playing catch up with sales goals.
Strategic planning means looking at your goals 12 to 18 months down the road and identifying the key milestones that will help you achieve them. A solid strategic plan in digital marketing identifies the gaps in your current marketing mix, how to fill them, and when to leverage certain channels based on sales forecasts.
Why is it important?
A strategic plan in digital marketing provides your business with a roadmap for your long-term marketing efforts. Without one, many marketers get caught in an endless cycle of reaction based decisions and, ultimately, performance suffers.
A long-term strategic plan allows marketing teams and channels to operate more efficiently, keep budgets under control and always be working towards larger goals. These plans can also have a positive impact on project management and productivity within your marketing teams allowing for increased bandwidth, quicker turnaround, and more time to react to larger changes in technology or the marketplace.
How does it work?
At Buhv designs, our strategic plans take a deep dive into your digital marketing mix, uncover issues that need to be fixed, and identify new opportunities for execution. Starting with your marketing and executive team, we will guide you through identifying your short and long-term goals, current challenges, and then audit any combination of:
With insights in hand, our team will present the findings of our audits and work with you to identify high-priority next steps and action items that can fit into a long-term plan. We then build your roadmap which includes specific deliverables, tasks, and timelines within each marketing channel you choose to work with. The plan is yours to implement if you’ve got the capacity, but we can execute on your roadmap too… wink.
We live and breathe creative marketing strategies, tailored to each one of our clients’ needs. Strategic planning is at the very core of what we do and a necessity for successful campaigns. Give us a call and let us help you plan.
