A strategic plan in digital marketing provides your business with a roadmap for your long-term marketing efforts. Without one, many marketers get caught in an endless cycle of reaction based decisions and, ultimately, performance suffers.
A long-term strategic plan allows marketing teams and channels to operate more efficiently, keep budgets under control and always be working towards larger goals. These plans can also have a positive impact on project management and productivity within your marketing teams allowing for increased bandwidth, quicker turnaround, and more time to react to larger changes in technology or the marketplace.