What Is It?
What Is It?
Millions of searches are performed every day for exactly what you’re selling. A strong search engine marketing campaign puts your brand front and center in the search results for people who have already expressed an interest in your product or service.
Why is it important?
Traditional advertising is all based on exposure. Now you can target your audience with surgical precision and put your ads directly in front of the people most likely to make a conversion based off user location, demographics, geographics, and an expressed intent to purchase. Eliminate wasteful spending on exposure to non-converters and get a greater return on your dollar.
How does it work?
We’re experts in all things Google Ads. We write compelling search ads that top the results, design visually irresistible display ads, and achieve brand stickiness by remarketing directly to people who have already visited your site.
Keyword planning tools and bid simulators are often the extent of the research for an ad campaign, but at Buhv, they’re only the beginning. We take a deep dive into getting to know your audience: how they spend their time, what they’re interested in, and what exactly they’re looking for. With this deeper understanding, we can better target when and where to place ads, send messages that will resonate, and hit the ground running from the moment your campaign begins.
With a one-two combo of our expertise in digital marketing and outstanding design and copywriting capabilities, we tailor our ads based around the buyer personas most likely to support your business. Throughout the process, we apply budget optimization techniques, creative testing, and audience segmentation plans to drive significant results and get you the best bang for your buck.
Before your campaign even begins, we identify key metrics and establish proper tracking parameters to measure engagement and conversions. As time goes on, we keep a close eye on your metrics and actively research ways to improve engagement, recommend improvements, A/B test landing pages, and adjust your bid strategy to consistently improve the effectiveness of your campaign.