Facebook, Instagram, Twitter, Yoututbe… They’ve all been collecting data on their users from the beginning. Now they give advertisers the ability to use that data to create hyper-focused marketing campaigns.
While most advertising platforms let you target your audience by demographics, social media channels allow you target based on psychographics. Demographics target based on age and gender, while psychographics allow you to target based on attitudes, interests, and behaviors building more robust profiles on your demographic data.
Google Adwords work great for targeting folks with intent. People go to Google with the intent of searching for something specific. Your ad pops up based on those search terms. #Winning.
Social Advertising focuses the effort on interest. Get your product and/or service in front of people who are likely to be interested in what you are offering. Social Advertising is perfect for expanding your reach.