What Is It?

Crush it with content

Content is king. It has been for a long time and it isn’t going anywhere anytime soon. In fact, everyone is creating more and more content each and every day.

What’s different? Social platforms are so overloaded with content that it can be difficult to get eyes on your content organically.

That’s where paid social media comes into play:

  • Boosting posts in Facebook
  • Sponsored ads on Instagram
  • Promoted content in Twitter

Just a few, low cost, options for exposing your brand to the masses and getting people to engage with you.

Why is it important?

Get their eyes on the prize

Facebook, Instagram, Twitter, Yoututbe… They’ve all been collecting data on their users from the beginning. Now they give advertisers the ability to use that data to create hyper-focused marketing campaigns.

While most advertising platforms let you target your audience by demographics, social media channels allow you target based on psychographics. Demographics target based on age and gender, while psychographics allow you to target based on attitudes, interests, and behaviors building more robust profiles on your demographic data.

Google Adwords work great for targeting folks with intent. People go to Google with the intent of searching for something specific. Your ad pops up based on those search terms. #Winning.

Social Advertising focuses the effort on interest. Get your product and/or service in front of people who are likely to be interested in what you are offering. Social Advertising is perfect for expanding your reach.

How does it work?

Getting under the hood

From the start, we’ll align with what the goals of the campaign should be. With social advertising, there can be several packed into one campaign and we totally get that. Some goals you might consider include:

  • Direct Sales
  • Leads
  • Web Traffic
  • Email Garnering
  • Brand Awareness
  • Reach
  • Engagement
  • Thought Leadership
  • Video Views

From there we will get to know your current customers and where you’d like to expand from that audience. We’ll build personas that we’ll then target based on demographic and psychographic data points.

We’ll develop campaigns that align with your goals, launch your program and optimize to get the most bang for your buck across the social advertising platforms that make the most sense for your business.

Expand Your Social Reach.

Social advertising is a powerful tool, however the tools behind the scenes can be a bit cumbersome to learn as a beginner. That’s what Buhv is here for. We get our hands dirty building campaigns regularly and we know how to get the most out of these platforms. Let’s get the most together.