Why is email marketing a no-brainer for businesses? Because consumers prefer to be contacted via email over other marketing channels. Email is familiar territory for consumers, as it has been around for almost 50 years. Can you believe it? Almost 50 years.
Different generations lean towards different online markets and social media channels, but it still holds true that just about everyone uses email on a daily basis. Work. Personal life. Promotions. 293 billion emails are sent around the world every day.
While social media has become a powerful communication tool, email marketing continues to be the leader in converting leads into customers.