What Is It?

Reaching audiences with messages that win.

Email marketing is exactly as it sounds… a very effective digital marketing strategy that allows you to deliver your message to inboxes around the world. Having the power of email marketing in your back pocket gives you the ability to control what message goes to what audience at what time.

Effective email marketing messaging and strategy converts prospects into customers.

Why is it important?

Everyone is doing it.

Why is email marketing a no-brainer for businesses? Because consumers prefer to be contacted via email over other marketing channels. Email is familiar territory for consumers, as it has been around for almost 50 years. Can you believe it? Almost 50 years.

Different generations lean towards different online markets and social media channels, but it still holds true that just about everyone uses email on a daily basis. Work. Personal life. Promotions. 293 billion emails are sent around the world every day.

While social media has become a powerful communication tool, email marketing continues to be the leader in converting leads into customers.

How does it work?

It’s not rocket science, but there is a science.

Email marketing doesn’t have to be super complicated. We break it down so that it is achievable, manageable, and successful.

We start with your database of emails and start answering the 5 W’s:

  • Who are they? Leads or Customers?
  • Where did they come from?
  • What are they interested in?
  • When was the last time you talked to them?
  • Why did they first contact your company?

We then look at what goals you are trying to achieve:

  • Lead nurturing?
  • Lead conversion?
  • Customer retention?
  • Review generation?

From there we create an actionable plan

  • Email service provider selection
  • Audience segmentation strategy
  • Campaign and messaging cadence
  • Design, Development, Deployment
  • Reporting & Optimization

No database? No problem? Paid Search, Display Advertising and Paid Social are great ways to generate leads that can then be marketed to via email.

Make Email Marketing Work for You

Whether you’re just getting feet wet or you’ve never dipped your toes into the pool, Buhv is here to help you with your email marketing needs. Get in touch with us today so we can unleash the power of email marketing for you and your business.