Content is more than a buzzword–it is video, imagery, informational or opinion-based long or short form copy, charts, graphs, infographics, social media posts, user-generated reviews or testimonials, and even website buttons. It’s anything that provides color and detail for your customers about your services and offerings designed to guide them through your purchase-flow. Our content team specializes in finding the right blend of content types and touch-points, tailoring a strategy that meets the needs of your marketing goals. Conversion-focused content strategies are optimized for leads and conversions. This means you’ll not only show up in search when customers are looking for you, but you’ll also be set up to capture leads and make sales because your content was clear, concise, and persuasive.