Buhv Generates Leads and Organic Traffic for Denver Real Estate Through SEO
Live Urban sets the bar in Denver real estate by providing clients with individualized experiences that connect dream homes with investment goals. They relish their playful spirit and collaborative workplace culture. Their cutting-edge, lifestyle branding showcases their listings and sets them apart from the real estate herd. Additionally, they contribute to the community through their Live and Give program and are true neighborhood experts in Denver.
Live Urban came to Buhv looking to drive more traffic to their site specifically to convert leads through better organic SEO efforts. Sitting outside of page 1 search results, Buhv was challenged to level up Live Urban’s foundational SEO to push them to page 1 for competitive keywords like “Denver Real Estate” and “Denver Realtors.”
Live Urban caters to both direct consumers and savvy real estate professionals. Their direct customers range from older millennials to baby boomers (+) that all share an appreciation for the distinct differences across Denver’s diverse urban neighborhoods paired with a more personalized and conversational real estate transaction. Their agents share the same passion for Denver’s urban scene while embracing the love of an unbuttoned marketing approach and culture that collectively produce $5 million per year.
Buhv started with a full site audit along with an in-depth competitive analysis to get a full lay of the land before proceeding. After uncovering the holes and cracks in the foundation, Buhv created a plan for success. Noticing technical website issues, a lack of on-page copy attention, and lackluster consistency of listings across the web, Buhv knew exactly what to do and went to work.
6 months and a $7,500 investment later, Buhv generated 2.7 million more impressions, 25 thousand more website clicks, and 36% new leads through organic search results compared to the previous year. Live Urban now ranks in the top 10 for several highly competitive keywords. Notably, “Denver Realtors,” and “Denver Real Estate Agents,” are ranking on page 1 in the top 3 listings along with the big guns Zillow and Realtors.com.