What is Google Guaranteed?
The Google Guarantee badge is offered to businesses that are able to pass a Google screening and qualification process through Google Local Services. If you pass the screening process, customers that came to you through your Google listing and were not satisfied with the quality of the work you performed, Google may refund the amount paid for the service. You could consider this a sort-of Google insurance.
The Google Guarantee badge goes a long way towards giving your brand, and your work, credibility and trust. It also provides insurance, up to $2000, to those doing business with you.
While Google has offered this for Google Ads in certain industries for several years now, this is the first time a Google Guaranteed badge is being offered directly to Google My Business profiles across a breadth of industries.
How Do I Get a Google Guarantee Badge for my Google My Business?
The Google Guaranteed badge does come with a cost, but a minimal cost at that. For $50 a month, or $600 a year, you can potentially qualify for the badge on your GMB profile.
In order to qualify, you must pass Google’s screening and qualification process for your business category. While a badge does cost a nominal fee, the qualification process is free. The process includes a background check, license and insurance check along with an overview and screening of your reviews and ratings.
What Can I Do To Prepare For The Release of The Google Guarantee Badge in My Area?
While the program is still in beta testing, it is important to be prepared for when this program is available in your locality. Be sure to:
- Ensure your Google My Business is owned and verified.
- If you do not have a GMB profile, create one now.
- Add photos, categories, updates, and business details to build a robust GMB profile.
- Address negative reviews by replying to customers to resolve the issues.
- Ensure your business has the proper licensing, insurance, permits, etc., so your screening process goes smoothly.