SMB Business Trends: Account-Based Marketing & Sales Targeting
The steps of an account-based marketing strategy are:
- Creating a unified team
- Identifying the characteristics of the accounts you wish to target
- Investigating your target account’s journey
- Creating a specific, customized message
The overall goal of CRM tools is to improve business relationships with customers which ultimately triggers a significant increase in your business’s profit margins.
CRM tools aid with:
- Attracting new customers
- Turning visitors into paying customers
- Providing each customer with personalized support
- Turning first-time customers into loyal customers