Website Design
Custom websites built to stand out and convert.
Featured Blog
Google Search Console’s New Content Ideas Feature
Make 2022 your best year for online growth yet. Check out our complete Digital Marketing Planning Guide to get you back on the right path.…
Search Optimization
Take control of your digital presence and stop missing opportunities.
Paid Advertising
Strategic multi-channel advertising focused on ROI… at any budget.
Franchise Development
Convert potential franchisees while developing your core brand.
Support for national brands,
marketing teams, and local
owners.
We’re here to show you that you can have custom digital strategy and creative with one partner who can do it all. We’re not just a one-stop-shop – we’re an extension of your team.
Let’s Talk Strategy
Case Studies
INTEGRATIVE PSYCHIATRY CENTERS
Opened Doors to More Website Traffic with Strategic Content Generation
IPC of Boulder came to BUHV with several needs. Their GMB listings were a tangled mess causing potential customers to never find them. Their website was in desperate need of content outlining the services they offered. With GMB cleanup, strategic keyword research and content development, we were able to:
AMERICAN PAINTBALL COLISEUM
Drive Quality Leads. Increase Web Traffic. Rank Like a Beast.
APC works with BUHC designs to build their multi-location business as quickly and effectively as possible. Working as a direct extension of their marketing team, we’ve developed unique marketing strategies across paid social, display, email marketing, GMB, seo and beyond. Here’s just a sample of what we’ve achieved with them:
WELLBRIDGE
National Fitness Club’s Website and Digital Strategy Whipped into Shape.
The Wellbridge team approached Buhv Designs in a transitional phase of their company, as they were looking to improve their branding and online presence to stay current with the ever-changing fitness marketing. The website scope of work included the corporate site and 19 individual club sites. Buhv Designs was also tasked with an overhaul of the Google Adwords campaigns, and needed to drive better quality leads to the Wellbridge clubs through a combined effort in advertising and SEO strategy.
Local and Regional Businesses.
National Brands.Franchises.
We do it all and We do it well.
Website Design
Custom websites built to stand out and convert.
Search Optimization
Take control of your digital presence and stop missing opportunities.
Paid Advertising
Strategic multi-channel advertising focused on ROI… at any budget.
Franchise Development
Convert potential franchisees while developing your core brand.
Support for national brands,
marketing teams, and local
owners.
We’re here to show you that you can have custom digital strategy and creative with one partner who can do it all. We’re not just a one-stop-shop – we’re an extension of your team.
Let’s Talk Strategy
Case Studies
INTEGRATIVE PSYCHIATRY CENTERS
Opened Doors to More Website Traffic with Strategic Content Generation
IPC of Boulder came to BUHV with several needs. Their GMB listings were a tangled mess causing potential customers to never find them. Their website was in desperate need of content outlining the services they offered. With GMB cleanup, strategic keyword research and content development, we were able to:
AMERICAN PAINTBALL COLISEUM
Drive Quality Leads. Increase Web Traffic. Rank Like a Beast.
APC works with BUHC designs to build their multi-location business as quickly and effectively as possible. Working as a direct extension of their marketing team, we’ve developed unique marketing strategies across paid social, display, email marketing, GMB, seo and beyond. Here’s just a sample of what we’ve achieved with them:
WELLBRIDGE
National Fitness Club’s Website and Digital Strategy Whipped into Shape.
The Wellbridge team approached Buhv Designs in a transitional phase of their company, as they were looking to improve their branding and online presence to stay current with the ever-changing fitness marketing. The website scope of work included the corporate site and 19 individual club sites. Buhv Designs was also tasked with an overhaul of the Google Adwords campaigns, and needed to drive better quality leads to the Wellbridge clubs through a combined effort in advertising and SEO strategy.
Who We Are
BUHV Designs was built different, to provide an alternative to the cookie cutter digital marketing and design mills that so many businesses have trusted in the past. How are we different, you ask?
Scalable and Agile
We firmly believe that good marketing tactics can be scaled and applied to every business, no matter the size. From start-ups to established local businesses, to massive franchise brands, we have perfected our process to provide value on every level and grow with your business.
Senior Talent
Ever feel like your project was being handled by interns? Not with BUHV Designs. All of our team members bring a decade-plus of marketing experience to the table, are expert communicators, and are well versed in the marketing challenges faced by businesses of all sizes and verticals.
Creative Digital Solutions
Where some agencies stop with design and development, or solely focus on SEO, BUHV Designs has grown to be the agency that can handle it all. Our work crosses the boundary between creative and analytical to deliver solutions tailored to your business goals.
Partnership Focused
From hands-on working sessions to untucked happy hours, our clients agree that a meeting with BUHV is the best part of their week. We don’t believe in curtains or closed doors, and our refreshingly open vibe breathes confidence into all of our client relationships.
Local and Regional Businesses.
National Brands.Franchises.
We do it all and We do it well.
How BUHV can help
A franchise’s most important asset is its brand. After all, that’s what makes a location stand out in its industry. Developing and protecting the brand are two of a franchise’s main duties. So, why not let branding experts take care of it? At BUHV, we know branding, and we know how important it is to see your brand used correctly in every placement and at every location. We’ll coordinate between franchise and franchisees to ensure growth strategies reach their maximum potential.
Brand management services:
- Branding
- Logo development
- Style guides
- Collateral development
- Sales collateral
- Print collateral
- Creative
- Signage and POP
- Email templates
- Web creative
- Digital brand assets
Companies We’ve Helped
How to build a great franchise brand
A great franchise relies upon a great franchise brand. Here are the fundamentals of creating a brand that will thrive in the franchise model.
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Establish a clear identity
A clear and distinct identity that captures the unique hook of the company and identifies it within its industry.
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Develop and execute a growth strategy
Growth is no accident. Brands need a sense of purpose and a roadmap for growth.
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Foster cooperation at all levels
A franchise relies upon the perfect mix of a solid cooperation between the overall brand strategy and the individual executions. Location owners should be the brand’s greatest advocates, if managed properly.
Frequently Asked Questions
What is brand consistency?
Brand consistency means delivering a clear identity through the look, feel, and messaging of your franchise. This should carry across all aspects of the customer experience, from digital assets such as your website and Google My Business descriptions, to point of purchase and the print collateral present at all franchise locations.
Why is brand compliance so important?
There are a few reasons why compliance needs to be prioritized when managing a franchise. Franchises attract many of their customers based on their brand and an expectation of quality that comes with it. To a greater or lesser extent, customer experience should be the same across all locations. Ensuring the same quality of service and branding across a franchise helps customers associate the brand with their good experiences at each location.
How can I get brand buy-in from franchisees?
Compliance is important to validating branding efforts. If marketing pieces aren’t being used consistently, their effectiveness can’t be measured properly. The best way to ensure compliance is to include franchisees as stakeholders wherever it makes sense and to create branding strategies that are easy for franchisees to understand and adopt.
How often should I refresh or update my brand?
Your franchise’s mission, values, and messaging is something that should hold up over time. But making small changes to your website, logo, and look-and-feel when something feels stale or “off brand” can help keep the attention of your customers. Take inventory of what is resonating and what may need a refresh at least once per year.
Bring Your Brand Together with BUHV
We specialize in franchises and execute brand-wide strategies while paying special attention to the details of each execution. Coordinating the efforts of an entire franchise can be difficult, but we simplify it for you.
How BUHV can help
Your website serves as a key element of a digital marketing strategy that drives business. BUHV is a franchise-oriented agency with a specialty in all things digital. From strategy to execution to analytics, we have the experts in-house to create an effective web presence for your franchise.
Our Approach
Creative, development, SEO and analytics all in-house
Building a successful web presence involves several different digital disciplines. We coordinate them all under a focused strategy.
Hyperlocalization techniques
Location-based searches often signal strong intent to buy. We’ll help you capture them with hyperlocalization.
Websites as part of marketing strategies
We build effective websites because we understand the role they play in customer acquisition and conversion.
Companies We’ve Helped
How we build great franchise websites
Franchises have special requirements at each stage of the web design and development cycle. Here’s how we take franchises into account:
Planning
We build a site architecture that is user-experience-focused and easy-to-use
- When possible, this includes a store locator and ecommerce functionality
Design
We create consistent, beautiful branding
- Create stunning creative to enhance digital “curb appeal”
- Clear signposting helps searchers find localized content
- Social media integration helps build community around the franchise
Development
We design and code websites to play nicely with search engines. We have experience working with a wide variety of CMS and software integrations including WordPress.
- Consider to what extent and how franchisees will push new information/store updates
- Enable tracking tags to understand visitor behavior
- Make location pages easy add as the franchise grows
- Discuss custom solution integrations you need to run your business and ensure the front-end interface matches your site’s design
- Gain complete ownership of your website and all assets upon completion of the project
Does my franchise need a great website?
More people are searching and shopping online than ever before. A great website is a necessity for any business, but is especially important for franchises.
Here are some benefits to having a great website:
- Ecommerce sales are set to break $1 trillion this year. Reducing any possible barriers to an online sale with a great digital presence helps your franchise grow with the growth of ecommerce.
- Immediacy is more important than loyalty to today’s customers. Having high-quality, searchable content ensures your products or services come up when a customer is ready to make a purchase.
- Websites are the main way potential franchisees find and choose franchises to invest in. A great website includes you in their consideration.
Invest in a Website that Converts
We’re not just building websites, we’re building websites with measurable ROI. At BUHV, we validate our results and let them inform continuing investments. If you want to move the needle on digital sales, subscriptions, or conversions, it’s time to build a website with BUHV.
How BUHV can help
Franchise development is all about seeing the big picture within the small tactics. We’ll build a plan around a clear franchise strategy and execute all of the individual elements to bring that plan to fruition.
Our expertise in digital marketing and SEO helps you navigate the unique challenges of developing your franchise online.
Franchise development services
Web development
A clean, accessible, well-designed website ensures that potential franchise owners have no digital barriers to overcome — and have an excellent user experience. Learn More >
Social
Start building brand affinity and trust with your audience by joining in the conversations on channels where franchise owners are talking. Learn More >
SEO
Make your website work for you. The right topics and optimized content help your franchise appear higher in search results where potential franchisees can easily find you. Learn More >
Lead generation
Find location owners who share your brand’s vision. Loyal, engaged owners are a franchise’s greatest advocates. Learn More >
Companies We’ve Helped
The 3 Steps to Strong Franchise Growth
Here’s the general outline of how to develop a franchise brand. Keep in mind that each industry and brand is different, so each step needs to be customized to your business’ specific needs.
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Develop brand equity
This is where an agency with branding chops comes in handy. Your branding and look-and-feel can make a brand stand out amongst other franchises. This includes both your in-store and online brand presence. Ensure that you are using the latest and greatest consistently across all your ad placements and store locations.
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Grow paid and unpaid leads
With the fundamentals in place, we can expand our outreach. Organic search optimization is a great way to capture the interest of potential franchise owners and direct them back to your website. And combine this traffic with efficient ad campaigns that target your audience on their favorite sites. Finally, develop your brand presence on social media and in industry networks to become a valuable resource to your audience.
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Improve qualified conversion rate
Once the flow of leads is improving, we whittle down your audience to the leads that are most likely to convert. By analyzing ad and social campaign success, we can reach your audience at a lower cost per click. Use data to identify which efforts are most effective and focus on those efforts moving forward.
At Buhv, we focus on measurable ROI to ensure each of these steps is performing as well as possible.
Frequently Asked Questions
What is franchise development?
Franchise development managers like BUHV coordinate acquisition, sales, and marketing efforts to make franchises larger and more profitable than ever.
What is a franchise development manager?
Franchise development managers like BUHV coordinate acquisition, sales, and marketing efforts to make franchises larger and more profitable than ever.
How do I generate franchisee leads?
Franchisees are attracted by many of the same techniques as customers. In addition to effective branding, marketing, and web presence, investing in PR and visiting trade shows helps raise your franchise awareness with potential location owners. You can also turn to franchise brokers and portals, but we encourage more sustainable forms of growth.
Could Your Franchise Grow Faster?
We know franchises and specialize in their growth and development. Get a custom solution from BUHV that sets and achieves clear goals by using ROI to guide efforts and achieve maximum efficiency. Let’s kickstart your franchise’s growth.
How Buhv Can Help
At Buhv Designs, we’re focused on your ROI. We want you to get the most bang for your buck while also making sure you are receiving the most qualified leads from your advertising efforts.
We build highly targeted relevant campaigns to drive qualified traffic across:
- Social Advertising
- Search Engine Marketing
- Programmatic Display
- & More
Our Approach
Our team creates advertising plans that provide transparent ROI. We solve creative and strategic marketing problems at the national brand level that produce results for the hyperlocal franchise owner. Every franchise advertising strategy is designed with a collaborative approach that considers creativity, informs strategy, and enables us to dial into the smartest solutions for your most pressing challenges. Here are some of the areas where we excel:
We tune in
Every project starts with broad and deep discovery. We map the landscape, understand the customer, and find ways for your franchise to succeed.
We make your brand shine
Through a collaboration-driven process, we come to understand and define your true brand DNA. These insights inform your unique strategy and creative.
We get franchising
We translate our experience and insights into high-performing campaigns across all your channels. Each piece reflects a larger strategy that adapts to the marketplace and your goals which we validate and iteratively improve.
We check our work
We skip the subjectivity and gut feelings and dive straight into the mine for evidence and validation. We turn data into information, then insights, and, ultimately, meaningful results.
Companies We’ve Helped
Frequently Asked Questions
What is a franchise advertisement?
Franchise advertisement serves two purposes: to market the individual locations and build brand awareness. Different forms of advertisement are directed at different audiences. Some are better for building brand awareness while others drive immediate sales.
Good advertising starts with strong fundamentals. Is your website informative and well-branded? Do you have an active social media presence? Are you generating content from experts in your field? What exactly these fundamentals consist of differs from franchise to franchise. It helps to bring in an ad agency to assess the business landscape and audit your fundamentals.
Good advertising starts with strong fundamentals. Is your website informative and well-branded? Do you have an active social media presence? Are you generating content from experts in your field? What exactly these fundamentals consist of differs from franchise to franchise. It helps to bring in an ad agency to assess the business landscape and audit your fundamentals.
Should I brand my franchise business?
Franchising hinges on having a strong brand. The brand is the biggest part of why franchisees pay fees every month. Having a unified presence everywhere a potential customer sees your brand keeps it strong.
Having a good style guide with clear direction, examples, and supporting assets takes much of the guesswork out of franchise advertising. A single source of truth allows all efforts to keep the same look at feel regardless of who is tasked with developing them.
Having a good style guide with clear direction, examples, and supporting assets takes much of the guesswork out of franchise advertising. A single source of truth allows all efforts to keep the same look at feel regardless of who is tasked with developing them.
Should franchisees be involved in advertising?
Yes, involving them in the greater plan helps them see the value of their advertising dollars and contribute their local expertise. Having a strong brand doesn’t mean dogmatically controlling all advertising decisions from the top down. Franchisees are the experts in their specific locations. Considering their input and including their concerns early in the planning process makes them better partners during the execution.
How do I advertise my franchise business?
A good first step is finding experts in franchise branding to team up with. Generally this process requires discovery, analysis, and auditing of existing brand assets. From here, we can devise a strategy that can be executed franchise-wide. Once fundamentals like a strong website, social presence, and search presence are established, other forms of advertising become much more effective.
Where can I advertise my franchise?
The top two uses of the internet are checking email and performing searches. It makes sense to focus your efforts and funding on these two places first. Email comes in the form of direct marketing retargeting previous customers or prospective customers. Getting to the top of search involves a well-crafted and executed franchise SEO strategy. After these places, experiment with PPC (paid search results), digital ads, and social media ads.
How do you announce a franchise opportunity?
Many of the techniques that drive customers to stores also create leads on new franchisees. A good website with a strong web presence makes your franchise easier to find. For more immediate opportunities, consider drafting a press release to send to publications that cover your company’s business.
The Best Franchises to Market
There are several types of franchises that respond well to quality marketing initiatives. Some of the top franchise markets we serve are:
Automotive
Education, Training,
& Staffing
Fitness
Business Services
Health care
Retail
Is your franchise meeting goals?
Get a proposal from Buhv. We will perform a comprehensive audit and determine exactly how your franchise can rise in search rankings. When your locations are the first places that pop up when a potential customer needs you, the sale is yours. You can trust Denver’s most experienced SEO and web design company to get you to the top.
How Buhv Can Help
Great SEO doesn’t happen overnight. It takes dedicated planning and execution across all parts of a franchise’s web presence. However, it can be the most powerful tool in a digital franchise marketing strategy. Hiring SEO services to plan and manage the process can be the best marketing investment your franchise makes.
A poll by Search Engine Journal found that organic search is the digital marketing channel that brings in the highest ROI for 49% of the respondents. Website search optimization is a great way to capture sales leads with 59% of shoppers researching on Google before they buy. The opportunity is immense for franchisers and franchisees. However, the franchise model presents unique challenges to search engines and search engine marketing.
Because franchises have multiple locations with multiple owners that exist under a single brand, they can confuse search engines. By understanding how search engines work and why, we can devise effective franchise SEO strategies.
Our Approach
Franchise SEO builds on the same principles that help any website in search. It’s important to develop strong fundamentals, which means improving content, adjusting back-end elements of the website, and getting third-party citations. Here’s how we approach it:
Research, Analysis, Audit, and Goals
While we analyze the search landscape, we’re also establishing business goals with you. Do you want higher rankings? More leads? More sales? More engagement? You’ll enter the process with a clearly-defined and personalized plan.
Strategy and Execution
We’ll take a deep dive and build a strategy out of the unique aspects of your brand. From this overall strategy, we’ll build out the tactics that help your site climb search rankings and dominate the competition. Every tactic ladders up to the strategy, and the strategy always serves the established goals. We’ll help you coordinate this strategy amongst all franchise partners and stakeholders.
Analysis and Improvement
The search landscape is always changing, so websites need constant adjusting to keep growing (or stay on top). We’ll perform trend analysis so we can make proactive, continuous updates. Keeping your goals top of mind, we continue developing your site into a robust resource that wins a wide variety of searches.
Companies We’ve Helped
Top tips for boosting your franchise search ranking
Get a comprehensive audit
Most standard free SEO audits don’t take much and don’t tell you much without investing in an SEO expert. A Buhv comprehensive audit gives you a complete picture of your franchise’s search health that considers domain authority, keywords, content, site speed, social channels, and more.
Keep your NAP updated on
Google Maps, Yelp, and other local aggregators have systems that allow you to update business information. As franchisees open or close, keeping this information updated across the internet keeps you winning in local search. Here’s how to optimize your Google listings.
Create pages for each location
When potential customers perform a local search, they have a high intent to buy and want to see content that’s up-to-date and specific to their chosen location. Having branded sites with local information delivers on these searches.
Use location-based language
For example: if you have an SEO business in Denver, Colorado (like we do), mention the location name on your website. It lets search engines and searchers know they have the right location.
Encourage reviews
When people are searching businesses near them, they often also check reviews. 93% of customers read reviews of a local business to determine its quality. Collecting and managing reviews can make all the difference to individual locations and, ultimately, the entire brand.
Make pages secure
Implementing HTTPS helps websites in search. Since 2014, Google has favored sites with HTTPS so it’s an easy win.
Make pages accessible
Search engines also reward the hard work web developers put into making a page accessible, particularly for people with sight and hearing impairment. Not only is this practice required by the ADA, it improves search ranking.
Get rich snippets
Make sure that Google can pull your website’s content into rich snippets by developing a structured data markup. Google has a tool for building this code.
Frequently Asked Questions
What is franchise SEO?
Franchise SEO is a set of strategies and tactics that help franchises succeed in search. Because franchises are multiple locations with multiple owners that exist under a single brand, they can trip up Google and other search engines. By understanding how search engines work and why, we can devise strategies to avoid search engine mistakes and benefit all branches of a franchise.
Should my franchise website use a single domain?
Franchise brands can take advantage of a system search engines use to determine rankings. Domain Authority, a third-party tool metric, is not correlated to Google’s algorithm but does allow users to quickly assess the quantity and quality of links to a website’s domain. If all of a franchise’s websites are collected under a single domain, it can send the brand website’s domain authority skyrocketing. Any links to any location (if they share a domain) will help search ranking overall, including in local searches.
Rather than an individual domain for local results:
Myfranchisedenver.com
Myfranchisecoloradosprings.com
Use a subfolder structure to support localized content:
Myfranchise.com/denver
Myfranchise.com/coloradosprings
Myfranchisedenver.com
Myfranchisecoloradosprings.com
Use a subfolder structure to support localized content:
Myfranchise.com/denver
Myfranchise.com/coloradosprings
How do you track SEO success as a franchise?
There are a few relevant metrics for franchises. The goal of SEO is often to become more visible to potential customers, so a good metric can be the number of digital customers. Or, because franchise SEO focuses on local visibility, a metric can be the number of customers coming in or making purchases. If visibility is the main goal, the number of views on the website or actions taken on the website can be the primary metrics. Learn more about crucial marketing KPIs.
What makes SEO different for franchises from other businesses?
Search engines are on the lookout for content that is too similar across websites and suspicious links. A major way that search engines determine quality content is its uniqueness and its authority amongst other websites in the same subject area. Franchises would be wise to carefully plan and execute a brand-wide strategy that avoids these unique franchise search problems.
Additionally, watch out for rogue franchisees. If franchisee websites engage in unscrupulous SEO practices, it can hurt the entire brand’s search rankings.
Additionally, watch out for rogue franchisees. If franchisee websites engage in unscrupulous SEO practices, it can hurt the entire brand’s search rankings.
Why isn’t my franchise higher in search?
It can be difficult to diagnose SEO issues without a deep understanding of the practice, which is why so many SEO companies offer a free audit to identify the most pressing issues. For franchises, common issues are: each franchise location has its own domain, NAP (Name, address, and phone number) are different on different websites, or location websites don’t look and feel enough like the brand.
How should digital duties be split between brand and franchisees?
Individual franchisees often have responsibilities for their own local marketing, which can leave websites in a grey area. It’s best to determine upfront how localized the strategy should be. A successful franchise strategy will have franchisee websites under a single domain that share a brand look, feel, and structure. However, these websites must avoid sharing too much duplicate content or having excessive internal links, which Google discourages.
How much do SEO services cost?
There’s a wide range of SEO services available that usually need ongoing investment to stay relevant in search. Prices vary depending on which services you need and how long you sustain them. See our complete guide to determine if you’re getting a good deal.
The Best Franchises to Market
There are several types of franchises that respond well to quality marketing initiatives. Some of the top franchise markets we serve are:
Automotive
Education, Training,
& Staffing
Fitness
Business Services
Health care
Retail
Could your franchise do better?
Get a proposal from Buhv. We will perform a comprehensive audit and determine exactly how your franchise can rise in search rankings. When your locations are the first places that pop up when a potential customer needs you, the sale is yours. You can trust Denver’s most experienced SEO and web design company to get you to the top
How Buhv Can Help
At Buhv Designs, we’re focused on your ROI. We’re Denver’s most experienced SEO and web design company which means we’re experts in what makes an online presence work.
From initial branding to digital marketing to reporting and ROI, we help emerging franchises stand out and win in search. Learn more about what Buhv can do for you.
Services for Franchises
SEO (Search Engine Optimization)
Having a strong and visible digital presence allows potential customers to find you. This can be a broad funnel for the brand website in general and also localized, targeted SEO. Learn More >
Web Design & Development
Don’t fall for the common franchise pitfalls when it comes to web design and development. Our technical experts make sure your website works for franchisees and the brand alike. Learn More >
SEM
Move potential customers from discovery to sale in the instant they’re looking, be that in search, on social media, or on their favorite website. Learn More >
Branding, Logos, Messaging
The fundamentals of building a franchise. If your company is ready to make the leap to becoming a franchise or needs a refresh, we’ll make sure it’s ready to go worldwide. Learn More >
Our Approach
We understand that franchises need to show results on both a brand-wide and an individual-store level. We consider the best practices outlined above in our marketing services. Here’s how:
Emphasis on ROI
We’re not just tracking and trying to influence KPIs. We’ll show you exactly how your investment is returning to the business in leads, sales, conversions, and loyalty.
Transparency and Communication
We’re experts in dealing with the unique communication needs of franchises. Often organizing all stakeholders for a unified strategy comes down to effective communication. We have that in spades.
Driven by Data
Data doesn’t just inform KPIs and ROI, it’s a crucial part of developing strategy. Our technical expertise in analyzing franchise data helps us see the forest for the trees.
Ever Improving
Good strategies don’t end, they evolve. We’ll make the most of your investment by continuing to fine-tune, iterate, and leverage the things that already work.
Companies We’ve Helped
Top Tips for a Successful Franchise Marketing Plan
Involve franchisees in the planning process
Remember that franchisees are not only experts in their location, they become brand experts as well. They have unique insight into what appeals to their specific customers. Asking for and including franchisee insights helps the overall marketing effort.
Focus on social media
47% of customer complaints today come from social media, only beat out by in-person complaints. This creates a huge liability and a huge opportunity. Treat customers with respect online, do your best to hear and address their issues, and you can turn social media channels into major sales drivers.
Provide clear ROI
Franchisees pay into brand-wide marketing efforts. It’s easy for them to feel disconnected from brand-wide decisions instead of being enthusiastic partners. Show them where their money goes and how great the returns are with effective ROI tracking.
Search is king
Invest in SEO. When customers search their local area for businesses that provide what you provide, they’re already ready to make a purchase. Capture them in that moment by investing in franchise SEO and especially local SEO.
Frequently Asked Questions
How does franchise marketing work?
Franchise marketing refers to a set of strategies that franchises use to promote both the overall franchise and each individual location. By balancing strong branding with personalization by each location to their particular customer base, a franchise becomes more lucrative and franchisees see a better return on their marketing investment.
How should franchisors and franchisees share marketing duties?
The answer will vary from franchise to franchise but generally, yes. Franchisors are experts in the brand and what has worked in the past. Franchisees are experts in their location’s needs and customers and can inform where a brand goes next. Use both of these strengths to craft an effective franchise marketing plan.
Where can I advertise my franchise?
The top two uses of the internet are checking email and performing searches. It makes sense to focus your efforts and funding on these two places first. Email comes in the form of direct marketing retargeting previous customers or prospective customers. Getting to the top of search involves a well-crafted and executed franchise SEO strategy. After these places, experiment with PPC (paid search results), digital ads, and social media ads.
Is social media good for franchise marketing?
Having an active social media presence is great for franchises. Work out in advance whether social presences will be managed by the franchise or the franchisees. Social media is a great place to promote events at different locations, encourage reviewing, and head off bad customer experiences.
How do I measure the success of my franchise ad campaigns?
A good digital agency like Buhv will help you identify and measure the success indicators of any given marketing approach. Learn more about how we define KPIs.
The Best Franchises to Market
There are several types of franchises that respond well to quality marketing initiatives. Some of the top franchise markets we serve are:
Automotive
Education, Training,
& Staffing
Fitness
Business Services
Health care
Retail
Sports and Recreation
Is your franchise meeting its goals?
Get a proposal from Buhv. We will perform a comprehensive audit and determine exactly how your franchise can rise in search rankings. When your locations are the first places that pop up when a potential customer needs you, the sale is yours. You can trust Denver’s most experienced SEO and web design company to get you to the top.
At BUHV, we believe all businesses need a digital presence. Whether you are a local coffee shop, a regional financial institution, a franchise owner, or a national brand, a digital presence is crucial to your success.
A recent study showed that 36% of small businesses did not have a website in 2020*. Along with that, 1 in 5 businesses didn’t use digital marketing at all*. Here’s why it matters:
Marketing teams can sometimes feel stretched with time and/or capabilities. That’s where BUHV can help.
- Are you part of a smaller marketing team in need of help with your digital marketing strategies like SEO, SEM, and email marketing?
- Is your CEO shouting, “Content is King!” but you’re unsure how to develop and execute a content strategy?
- Is your team, or cross-channel teams, overcomplicating things getting in the way of planning and executing?
Are you part of a smaller marketing team in need of help with your digital marketing strategies?
If you’ve ever worked in marketing, you’ve at some point likely worked on a small marketing team. You know what it can look like. Design requests. Email campaigns. Social media posts. Content strategies. Google ads. Display ad creation. Affiliate marketing management. Website updates. Not to mention weekly, monthly, quarterly and yearly planning. The list goes on and on.
Every year companies focus more and more on digital marketing. A recent study shows that companies increased their digital marketing budgets 13% from 2019 to 2020*. Projections show that companies will continue to increase their digital marketing spends 16% year-over-year from 2021 to 2024**. This is hockey stick growth.
Pair the growth in digital marketing spends with increased complexities within platforms and strategies, marketing teams are continually being stretched to the max. If this sounds like you, BUHV can help!
As stated before, BUHV works as an extension of your marketing to fill in the gaps wherever they may be. If you struggle with SEO, Paid Search, Email Marketing, Web Design and Development, Content, we can tackle these with. Overall strategy? Implementation? Reporting? We can tackle these too.
Is your CEO shouting, “Content is King!” but you’re unsure how to develop and execute a content strategy?
This happens often. Someone in the office watched a YouTube video, podcast, or a recording from a recent conference over the weekend. They are marching through the office straight to the marketing department asking:
“Where is our blog?”
“Why are we not writing more about our products?”
“So-and-so said this is VERY important!”
Truth is… so-and-so is right. Content marketing isn’t new. It’s like email. It’s been around the block and it’s not going anywhere. The internet continues to grow with quality content and consumers are soaking it up. 81% of internet users agree that blog posts are trusted sources for information or advice*.
Your marketing team should be producing high quality content that answers consumers questions about your brand, products, and services. Better content can drive traffic to a blog by up to 2,000%*.
- Are you struggling to find a starting point for your content strategy?
- Do you have a blog but it doesn’t seem to be driving any traffic?
- Are you stumped finding topics to write about that are relevant?
- Are you lacking a skilled copywriter on your team?
Truth is… so-and-so is right. Content marketing isn’t new. It’s like email. It’s been around the block and it’s not going anywhere. The internet continues to grow with quality content and consumers are soaking it up. 81% of internet users agree that blog posts are trusted sources for information or advice*.
Your marketing team should be producing high quality content that answers consumers questions about your brand, products, and services. Better content can drive traffic to a blog by up to 2,000%*.
- Are you struggling to find a starting point for your content strategy?
- Do you have a blog but it doesn’t seem to be driving any traffic?
- Are you stumped finding topics to write about that are relevant?
- Are you lacking a skilled copywriter on your team?
BUHV can iron all of this out for you. We can build your content strategy from scratch, optimize one you’ve already got, or integrate with one you’re currently running with. We also have a very talented slew of content writers to make sure your content is valuable. Let’s make your CEO and so-and-so happy.
Is your team, or cross-channel teams, overcomplicating things getting in the way of planning and executing?
Creativity blesses a great marketing department. Creativity also plagues a great marketing department. Working across departments to generate ideas and develop strategies can be an incredible way to collaborate across the company, but it can also throw wrenches into processes in motion.
Great ideas come from everywhere. Finance. HR. Operations. Eddie the guy you sometimes see in the parking lot washing cars with his mobile wash unit. All the ideas are great, but how do we organize, strategize, and implement them to make them successful? How do we take feedback and use it productively?
Marketing teams need plans to execute on and it can be a struggle taking everyones GREAT ideas and using them in a cohesive approach. Nobody wants to disappoint Eddie and not use his great idea, but sometimes we have to make choices as to what makes sense for the business. It’s important to take in all ideas, but also make colleagues aware that these ideas need to be thought through and organized. Not all ideas will get used. This is where it can get tough:
- Which ideas are the best?
- Which ideas work best together?
- Who will execute and how will we execute?
- THE BIG ONE: Which one brings us the most ROI?
Are you struggling with cross-channel teams getting in the way? Too many ideas to sort through? Too much input but lacking direction? BUHV can help. We can create a cohesive digital marketing strategy that works for you while taking your cross-departmental challenges into consideration.
Wrapping Up
These are just a few issues that marketing teams face on the regular. We know there are many many more, but we’re avoiding writing an entire novel here. If your marketing team is in need of help with any of the following digital marketing tactics, get in touch with us so we can help.
- Website Design – Branding, Logo Design, Wireframes, Site Structure, Content Development
- Website Development – Functionality Enhancements, Hosting. Site Speed Optimizations and Maintenance
- Search Engine Management – Generate traffic quickly through paid advertising
- Search Engine Optimization – Increase your business’s online visibility
- Social Media Strategy – Engage prospects, customers and build a community of brand advocates
- Email Marketing – Take advantage of your existing database with enticing messaging… or build a database from scratch.
- Marketing Automation – Let the robots do the work. Develop drip campaigns designed to convert.
BUHV Designs is proud that our clients feel they’ve partnered with a nimble, more personalized digital marketing agency. And that’s the right perception because we work hard to create a closer partnership with our clients. But don’t be mistaken, we have big agency capabilities. From website design and search engine optimization to social media advertising strategies, Buhv has built a reputation for building world-class, digital marketing campaigns that solve modern marketing problems and overcome your businesss biggest challenges.
Business owners tackle all sorts of problems on a daily basis. BUHV understands these headaches and we’re here to help.
Does this sound like you?
- You’re the owner of a small business lacking a digital presence in your local landscape.
- Your competitors are out ranking you in Google search results.
- Your marketing team lacks the expertise to execute on what is holding your business back from growing.
- You’re struggling to track your marketing effort’s ROI and are confused on where to spend your marketing dollars.
- Increase your business’s online visibility
- You’re launching a new business and don’t know where to start with your digital marketing efforts.
You’re the owner of a small business lacking a digital presence in your local landscape.
At BUHV, we believe all businesses need a digital presence. Whether you are a local coffee shop, a regional financial institution, a franchise owner, or a national brand, a digital presence is crucial to your success.
A recent study showed that 36% of small businesses did not have a website in 2020*. Along with that, 1 in 5 businesses didn’t use digital marketing at all*. Here’s why it matters:
- Website: 81% of shoppers research online before purchasing*.
- SEO: 60% of consumers begin their product research with a search engine before heading to a particular website*.
- Social Media: 74% of consumers rely on social media to guide purchasing decisions*.
- Google My Business: 41% of brick-and-mortar buyers read reviews before making a purchase*.
- Email Marketing: At 54% use, email is the top marketing tool used by small businesses. Email marketing’s average ROI is 122%*.
- Paid Advertising: 61% say their biggest challenges are generating traffic and leads*.
An online presence is key for any business to have success. If you’re struggling with developing an online presence for your business, contact BUHV Designs and let’s start growing together.
Your competitors are out ranking you in Google search results.
If your competitors are out ranking you in Google, it’s likely you’ve missed out on a handful of Search Engine Optimization tactics. Luckily, BUHV’s bone structure is built on SEO. We know the ins and outs of how to get businesses ranking higher and higher over time. But what exactly do we do?
- Full Website Technical Audit
- Domain Search Authority
- Directory Listing Audit
- UX
- Site Speed
- Content Strategy
These types of things are just the tip of the iceberg when it comes to getting your business’ website ranking against your competitors. If you’d like to learn more about what exactly we do during an SEO Audit, check out our post on “What does a good SEO audit look like?”
Your marketing team lacks the expertise to execute on what is holding your business back from growing.
What types of folks are on your marketing team?
- Full Website Technical Audit
- Brand Manager?
- Copywriter?
- Graphic Designer?
- Event Coordinator?
- Product Manager?
You might be missing that key ingredient… A Digital Marketing extension of your team that can help strategize and execute on all of your digital marketing initiatives. You may likely have some Digital Marketing chops on your team, but do they have the support they need to make impactful results for your business? BUHV helps business owners boost their digital marketing efforts in SEO, Paid Search, Social Media, Email Marketing, Marketing Automation and beyond.
You’re struggling to track your marketing effort’s ROI and are confused on where to spend your marketing dollars.
- Do you run Google Ads to your website and have no idea if you are converting or not?
- Are you running paid social media marketing across Facebook and Instagram and don’t know if they actually do anything?
- Are you getting more website traffic but have no idea where it’s coming from?
You’re not alone.
We believe in Data Driven Marketing. We want to know if our tactics are working, or not working, for ALL of our clients.
If you are running ads to get phone calls for your business, we’ll create a tracking number that will provide time, location, call length, and a recording of every phone call that comes in from that number.
If your goal is to sell more products on your e-commerce website, we’ll set up conversion goals in your Google Analytics to see what’s working best. If you’re curious whether someone clicks on your form submission link or your contact button link more on your homepage, we can find that out for you.
The Key Is: The data should be driving your marketing efforts. If it’s paid, organic, snail mail, or over the phone, we’ll find a way to track it for you. Contact BUHV to find out what’s working with your marketing efforts.
You’re launching a new business and don’t know where to start with your digital marketing efforts.
You’re launching a new business. That’s exciting! …And frightening all at the same time. With so many T’s to cross and I’s to dot, oftentimes digital marketing is the last thing that comes to mind. Here’s our high level checklist for you:
- Branding
- Fonts, Color Palettes, Logo, Voice
- Web Design
- Page Layout, Site Structure, Page Content
- Web Development
- WordPress Dev, Hosting, Domain Ownership
- Digital Marketing
- SEO
- Paid Advertising
- Email Marketing
- Social Media
- Etc.
We know this list may seem daunting and you’ll never get it all going. That’s where BUHV is here to help.
Need a website? We got you. Need help ranking? We’re here. Need help driving traffic quickly?
About Us
What Does BUHV Do?
We’ve mentioned some of our capabilities above, but sometimes we need it cut and dry. BUHV Design maintains an incredibly talented staff with a wide range of abilities. These include:
- Website Design – Branding, Logo Design, Wireframes, Site Structure, Content Development
- Website Development – Functionality Enhancements, Hosting. Site Speed Optimizations and Maintenance
- Search Engine Management – Generate traffic quickly through paid advertising
- Search Engine Optimization – Increase your business’s online visibility
- Social Media Strategy – Engage prospects, customers and build a community of brand advocates
- Email Marketing – Take advantage of your existing database with enticing messaging… or build a database from scratch.
- Marketing Automation – Let the robots do the work. Develop drip campaigns designed to convert.
Deciding who to go to with your branding project can be challenging. That’s why the BUHV team takes a listen-first approach to ensure that we hear you AND your customers to produce an effective strategy that stands the test of time.
Fill out the form below & let’s start solving your business problems together.
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